Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand unintentionally. Hence, be aware of these 10 common marketing mistakes while marketing your business Facebook Page.

Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand unintentionally.

From the very first days of the web, people have speculated that discovery will eventually kill the homepage. The reasoning goes that as online discovery becomes more sophisticated at understanding semantic requests, it will suggest more specific results. In the end, the semantic web will take people directly to relevant sub-pages and bypass the homepage, making it irrelevant. That may be exactly what has happened to the New York Times. Since 2011, their number of homepage visitors has dropped by more than half.

It’s been said before: Brands are missing the mark when it comes to engaging customers in a meaningful way. What remains unclear for many marketers is how to be successful. Beyond the obvious role that stale content plays, customers are not having positive experiences when interacting with certain brands.